Deepak Wadhwani

How To Come Up With An Effective Marketing Strategy

Marketing strategy is not just about what you do today but a comprehensive and long-lasting action plan that aims at achieving the ultimate goal of any business. It is not about what you implement today but long term strategies to grow your business into a large scale venture. Marketing strategy is a general game plan and a long term, forward looking approach by any business or any company with the basic purpose of understanding customers’ needs and wants. Any marketing strategy starts by defining your target audience. This can be done by asking people involved in the actual sale as

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Ultimate Guide to Drupal Enterprise CMS

Table of Contents History of Drupal Drupal Features and Functionality Different Versions of Drupal Popular Companies using Drupal Future of Drupal Popular Drupal Themes How PROS can help you with Drupal Conclusion Introduction What do Tesla, Oxford University, and The Economist have in common? They all use Drupal enterprise to power their websites. Infact, several leading organizations, and non-profits like Tesla CVS Health General Electric World Wildlife Fund and many more TESLA Website upgraded to Drupal 9 THE ECONOMIST Website using Drupal OXFORD UNIVERSITY Website using Drupal Founded in 2001, Drupal is the biggest open-source web content management system (CMS)

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Top Updates from Google Marketing Live Event 2022

Table of contents: Introduction Google Marketing Live Event Highlights 2022 Automation with Performance Max New Types of Insights in Google Ads Google Shopping Updates Enhanced Privacy & Reporting Improvements to Lead Form Extensions & CRM Integrations Automated Asset Creation Improved Google Business Messages in Ads Reimagining Ads in YouTube Shorts Mobile-responsive Display Ads Google Audiences for Connected TV  Conclusion – The Future of Marketing Introduction Do you want to market your products online and boost sales? Every year, Google Marketing Live brings together marketers from all around the world to share best practices and learn about the latest and greatest

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Google I/O Highlights 2022

Table of Contents: Introduction Google Product Updates New Pixel 6A Release New Version of Google Pixel Watch Google Pixel 7 and 7 Pro Unleashed Google Announced Pixel Buds Pro The Next Google Glasses Google’s Premium Pixel Tablet  Improvements to Google Software & Services All New Android 13 The Latest Wear OS 3 New Chrome OS: Better Together New Design for Android Auto Language Additions to Google Translate Taking Google Maps to the Next Level Changes to Google Wallet Smarter Google Assistant Virtual Credit Cards in Chrome Better Understanding of Google Skin Tone  Other Notable Announcements Conclusion Introduction Google (Input/Output) I/O

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7 Powerful Ways to Increase Website Traffic

Website traffic means the number of people who view your website from search engines, directly, word of mouth, offline (print, TV, radio ads)  and social networks. It involves adding fresh content and being active in social networks. Some of important factors that search engines look for can be done effectively with a blog on your site to help improve your Search Engine Optimization (SEO) which includes on-page SEO -based on content/layout of your website and off-page SEO –  external sites that have links to your site.  These 7 powerful tips will surely help you increase your website traffic  1. Post Quality

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digital marketing services

Keurig Coffee Case Study – The Billion Dollar Subscription E-commerce Empire

Table of Contents: Introduction History of Keurig Keurig’s Subscription E-commerce Model Digital Transformation of Keurig Keurig’s Marketing Strategy Are Keurig Coffee Subscriptions Worth It? Keurig Products Conclusion Introduction Coffee is a staple in every American’s morning routine. Whether you love your coffee light, medium, or dark, Keurig’s coffee subscriptions have everything that you are looking for. With Keurig’s fast and convenient coffee subscription, eliminate the hassle of running out of coffee at your home, office, or anywhere else. In Keurig’s app, the personalized coffee subscription auto-delivery feature allows you to track pod usage and automatically reorders when you run low

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Ultimate Guide to Social Media Marketing with TikTok for Business

Table of contents: What is TikTok? Top Benefits of TikTok Top Trends on Tiktok Steps Of Creating Content For TikTok Business Ways To Use TikTok Business TikTok Analytics Tiktok Tips & Tricks Conclusion What is Tiktok? Are you planning to grow your audience base? Do you want to connect to a billion people at the same time? TikTok recently recorded over 1 billion active users across 150 countries. The social media platform is one of the biggest social networks worldwide. TikTok business has become a true powerhouse to generate leads, boost e-commerce sales and create brand awareness. Launched in 2018,

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Ultimate Guide for Inbound Marketers

Table of Contents:   What is Inbound Marketing? Benefits of Inbound marketing Inbound Vs Outbound marketing Types of Inbound Marketing Buyer Personas Website Design Content Marketing – Blogs Search Engine Optimization Lead Generation Social Media Lifecycle Marketing Personalization Marketing Automation  Video Inbound marketing Methods of Inbound Marketing Attract Engage Convert Close Delight Best Inbound Marketing Software & Tools HubSpot Salesforce Pardot AdRoll Hotjar Marketo  Steps for a Successful Inbound Marketing Strategy Conclusion What is Inbound Marketing? Inbound marketing is a strategy for growing your business and creating long-term customer relationships by engaging customers, prospects, and clients and pulling them to

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Ultimate Guide to SEO on Amazon For Sellers

Table of contents: Introduction Amazon’s A9 Algorithm Amazon Keyword Research Amazon Listing Optimization Amazon Products Amazon Reviews and Ratings How to Measure Your Product’s Performance Amazon SEO Strategy Conclusion Introduction Founded by Jeff Bezos in 1994, Amazon.com is an American multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Initially an online marketplace for books, it has expanded into a multitude of product categories. You can find everything on the world’s largest online retailer and marketplace – Amazon, ranging from groceries, electronics to automotive products, medicines and much more   What is Amazon SEO? The process

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A Strategic Approach to Results Oriented Integrated Marketing – SEO, PPC, Video, Conversion Optimization

You’re already up against countless competitors in the marketplace. That’s why PROS offers results oriented integrated marketing to get maximum exposure in the fastest time possible using Google, Bing, Yahoo, Blogs, Analytics, Conversion Optimization, SEO, PPC, Email Marketing, Media Buying, Social Media, Video Marketing, Open source technology & more solutions to significantly boost your online visibility. SEO – On Page & Off Page to Boost Search Engine Visibility: Our SEO experts in San Diego will generate traffic to your website and will increase online exposure of your brand by developing a comprehensive SEO strategy for your products and services. We focus

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