Project Overview
Daily Rise Coffee is a premium coffee roaster and retailer, specializing in high-quality beans for both wholesale partners and retail customers. The brand aimed to create a seamless, Shopify-powered digital platform that caters to two distinct business models: wholesale and retail. Each model required unique features tailored to its specific needs.
Challenges:
- Two-Sided Business Model: The goal was to provide a distinct, functional experience for both wholesale and retail customers on the same Shopify platform, ensuring that each experience was tailored and seamless.
- Complex Pricing Structure: Custom tiered pricing based on order volume required a robust solution, implemented entirely through custom-coded pricing logic without third-party apps.
- Access Control: The wholesale section needed to be gated to ensure that only approved customers could access pricing and order functionality.
- Subscription Infrastructure: A custom subscription system was required for retail customers who wished to place recurring orders.
- Ongoing Iteration: Shopify Development was not static—improvements and new features were continuously added in alignment with evolving sales strategies.
Solutions Delivered:
Custom Configurations & Product Setup
- Harmons Cafe Setup: Set up and configured Harmons Cafe, ensuring proper product structuring, pricing alignment, and a smooth buying experience.
- Harmons Groceries Setup: Configured Harmons Groceries with a well-organized catalog and functionality tailored for both retail and wholesale needs.
- Custom Blends Configuration: Built and configured Custom Blends, allowing flexible product options and a more personalized purchasing experience.
Wholesale Platform (Shopify)
- Design & UX: A clean, brand-aligned interface optimized for bulk ordering, making it easy for wholesale buyers to browse and purchase.
- Custom Pricing Logic: Built a dynamic pricing engine using Shopify Liquid and metafields to adjust per-unit pricing based on quantity tiers.
- Customer Access Control: Implemented a gated login system where only approved wholesale buyers can access pricing and ordering functionality.
- Order Experience: Enabled real-time price calculations, location-based shipping rates, and accurate delivery estimates.
- Klaviyo for Wholesale: Set up and configured Klaviyo specifically for wholesale operations, enabling segmented campaigns, targeted communication, and automated B2B email flows.
- Ongoing Customization: Continuous feature updates to support evolving wholesale requirements and growth.
Retail Website (Shopify)
- Design & Development: Developed a responsive, visually engaging storefront aligned with the Daily Rise Coffee brand.
- Subscriptions: Built a custom recurring order system (e.g., weekly coffee subscriptions) integrated directly with Shopify billing, without third-party apps.
- SEO Optimization: Implemented optimized metadata, structured headers, image tags, sitemap configuration, and set up blogs to improve organic visibility.
Results
- Wholesale Activation: The wholesale portal is live with gated access and dynamic tiered pricing, enabling approved buyers to place direct orders.
- Retail Launch: The retail website is now active, with subscription options available for customers who want regular deliveries.
- Marketing Engagement: New email flows are showing strong engagement with high open rates, clicks, and conversions.
- Growth Phase: Continuous improvements to pricing logic, subscription functionality, and channel integrations are underway.
Technologies & Services
Shopify, Marketing Automation, Digital Marketing Services, SEO, Advertising
Goals Achieved
Organic Traffic Growth
0
%
Ecommerce Revenue Growth
0
%
Page Speed Improvement
0
%
