An E-commerce Case Study:
Filing Supplies: We completely transformed the design and back-end of Filingsupplies.com to not only provide best-in-class user experience for buyers of cheap office supplies and medical/legal filing supplies but also to ensure robust optimization for search visibility.
Our approach combined a full ecommerce SEO audit from the outset — identifying crawl issues, duplicate content, schema markup gaps, site speed bottlenecks and sub-optimal internal linking. This audit formed the basis of our strategy to reposition Filingsupplies.com in the competitive office-supply and legal/medical supplies space.
We engaged as a Shopify ecommerce development company, migrating the client’s existing platform to a Shopify-based environment designed for scalability, dynamic cart flows and integrated analytics. With the new build, we implemented the technical fixes unearthed in the audit, and aligned the content with proven ecommerce search engine optimization tactics.
Within two months of the campaign implementation:
- Filingsupplies.com achieved first-page ranking for several top keywords.
- Organic traffic increased by over 500%.
- Conversions more than doubled.
Filingsupplies.com now provides secure and advanced e-commerce functionality combined with a quality product catalogue designed to optimise business operations whether you are a large law-firm, healthcare institution or small doctor’s office.
With more than 100 years of industry experience, and well-known manufacturing and vendor partners, Filingsupplies.com meets any filing-supply requirement. You get over 40,000 products, 100% money-back guarantee, next-day shipping, free consultation, live chat and toll-free support to ensure customer satisfaction.
“This site helped me find a specialty label after a frustrating search elsewhere… Brian on the phone researched it, called me right back, and minutes later I was done—with the perfect item,” says Tom Matchett from a charitable foundation.
Filingsupplies.com is known for its competitive pricing, high level of customer service, and huge selection of products. Stock up on all the office items necessary for your business to function smoothly. Whether you need cheap office supplies, file folders, office furniture, ink & toner from HP, Lexmark and more — it’s all here.
Why this worked: Applying the ecommerce SEO guide and best practices
Our team mapped every step of the funnel — from keyword research through site architecture, content enrichment and conversion tracking — to match proven ecommerce SEO best practices:
- Initial sitewide ecommerce SEO audit to identify technical, content and UX issues.
- Migration to a clean, Shopify-based platform (we acted as the Shopify ecommerce development company) built with modular design, mobile-first responsiveness and fast load times.
- On-page optimization: unique product descriptions, structured data (Product, Offer, Review), canonicalisation and schema mark-up for improved SERP presence.
- Category-level SEO: creating informative landing pages for major product families (binders, planners, shipping supplies) that speak to buyer intent and support long-tail visibility.
- Internal linking & siloing: grouping pages by audience (law firms, healthcare, small business) to strengthen topic authority.
- Off-page signals: building relevant backlinks from industry publications, niche blogs, and suppliers to boost domain trust.
- Conversion optimisation: aligning analytics, UX flows, A/B testing, and refining CTA placement so that improved search visibility translated into higher revenue.
Our campaign showcases how an integrated approach to ecommerce search engine optimization — combining technology, content, user-experience and conversion focus — consistently drives measurable ROI.
Key takeaways
- A thorough ecommerce SEO audit is your foundation. Don’t skip technical checks or content gaps.
- Choosing the right partner (for example, a specialist Shopify ecommerce development company) can streamline migration, scalability and optimisation.
- Follow a comprehensive ecommerce SEO guide that covers both on-page and off-page tactics, conversion paths, and post-launch optimisation.
- Use ecommerce search engine optimization not just to drive traffic, but to drive relevant traffic that converts.
- Adhere to ecommerce SEO best practices: mobile-first design, schema markup, optimized site speed, clear navigation, strong content, and tracking of conversions end-to-end.
Ready to transform your e-commerce business?
If you’re ready to scale your online store, improve visibility and increase conversions, we can help. Reach out for a free consultation — and let us show you how to apply all the above principles tailored to your brand.
Faisal Rafeeq is an SEO, PPC, and Digital Marketing expert. Faisal has worked on multiple e-commerce and web development projects, creating tailored and result oriented solutions. Some of the recent projects include ERPCorp, Wheelrack , TN Nursery, PROSGlobalinc, Patient9, and many more
