External linking refers to adding hyperlinks on your website that point to other domains. These links guide users to useful, relevant, and credible resources outside your site.

Why External Linking Matters

• Builds Credibility: Linking to trusted, authoritative sources strengthens your content and adds trust.
• Improves User Experience: Helps users explore supporting data, research, or additional information.
• Supports SEO: Search engines use external links to understand your page topic and how it fits within the wider web.

Best Practices

• Link only to reliable and relevant websites.
• Use descriptive anchor text (avoid “click here”).
• Don’t over-link—use only where it adds value.
• Update or replace broken links regularly.

External links show that your content is well-researched and user-focused. When used strategically, they improve credibility, user experience, and SEO performance.