Project Overview
Founded in 2023, Neendi is a women’s sleepwear brand committed to spreading joy, comfort, and bold self-expression. To scale its revenue and strengthen its digital footprint, Neendi partnered with PROS—a top-rated Shopify development agency. PROS delivered a comprehensive solution that included Shopify website development, SEO optimization, Google Analytics integration, and performance-driven paid advertising campaigns.
Challenges
- Redesign and develop the website on Shopify for improved functionality and user experience
- Set up Google Ads account and launch an initial campaign
- Integrate the Klaviyo App for seamless email automation
- Improve organic presence through targeted SEO strategies
- Implement email automation to engage past customers and keep subscribers updated on new collections and offers
- Strengthen SEO to improve rankings and visibility in the competitive sleepwear market
- Establish a consistent blog publishing schedule to enhance organic reach and build brand authority
- Expand product catalog to include popular categories like Long Pajamas and Short Pajamas for broader discoverability and relevance
Solutions Delivered
- Web Design and Development: Redesigned and developed the website on Shopify to improve user experience, ensuring a seamless shopping journey and better site functionality.
- Google Ads Campaign Creation & Management: Launched targeted search campaigns focusing on long-tail and branded keywords related to comfort wear, pajamas, and sleep essentials. Configured ad extensions, conversion tracking, and audience targeting to maximize campaign performance.
- Klaviyo Email Marketing Setup: Set up and integrated a Klaviyo account with the Shopify store. Designed and sent weekly newsletters featuring product highlights, restock alerts, and promotions, resulting in a steady revenue stream driven by email marketing.
- Product Expansion on Website: Expanded the product catalog by adding Long Pajamas and Short Pajamas categories to the store. These additions helped target specific product-related keywords and aligned with current market trends.
- Weekly Blog Writing: Established a consistent blog schedule with one SEO-optimized article published weekly. Topics were selected to educate customers and enhance keyword rankings, establishing Neendi as an authority in the sleepwear niche.
- SEO Optimization: Enhanced site visibility and rankings through On-page SEO, Off-page SEO, strategic backlinking, and technical improvements for speed and mobile responsiveness.
Results
- Organic Traffic Growth: SEO and content updates boosted traffic and keyword rankings for pajamas and loungewear.
- Increased Retention with Klaviyo: Weekly emails enhanced repeat sales, with better open and click rates enhanced conversion rate.
- Higher Engagement from Content: The blog increased SEO and customer engagement on sleep hygiene and fabric choices.
- Better Product Discoverability: New pajama categories improved product visibility, reducing bounce rates and boosting time-on-site.
- Improved Conversions via Google Ads: Campaigns drove high-quality traffic, with performance improving through testing and conversion tracking.
Technologies and Services
Shopify Web Design and Development, Klaviyo, Google Ads, SEO, Content Marketing
Goals Achieved
Organic Traffic Growth
0
%
Conversion Boost
0
%
Page Speed Improvement
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%
