Branding is an inclusive phrase that refers to a variety of marketing actions. The same is true for digital branding, and different organizations will benefit from different techniques, based on your business aims and industry.

Branding can be classified into seven types:

Product branding:

It is the most prevalent sort of branding, in which a single product or service is advertised in various markets using phrases, colors, and images to distinguish one product from another.
Corporate branding:

It encompasses all activities required to build and maintain a brand identity, from product pricing to target demographic and how you connect with all stakeholders. A luxury brand, for example, will maintain exclusivity by charging greater prices.

Service Branding:

It all comes down to the relationship you have with your customer or service user. How you communicate with your stakeholders via all communication channels is a critical component of your business: outstanding service equals excellent reputation.

Personal Branding:

A great internet profile can help business owners build a following and attract new clients. Tesla’s Elon Musk is a prime illustration of this. He possesses a strong personal brand, which promotes his company.

Geographic branding:

It is used to improve brand identity by capitalizing on a geographical relationship, such as winemakers from France’s Champagne area.

Cultural branding:

It aims to promote shared values between customers and businesses based on where you live or were born. Italy is known for its excellent cuisine, and Dolmio capitalizes on its Italian background to appeal to global consumers.
Retail Branding :

While eCommerce is growing, the branding of brick-and-mortar retail establishments remains crucial. They have an impact on how shoppers view your brand, and this applies to both warehouses and high-street retailers.