Project Overview
JIV Athletics is a women’s athletic undergarments company that required web development and paid advertising services to increase its revenue. PROS, as a 5-star rated Shopify Development Agency, built a website for an athletic undergarments retailer. The team also provided the client with SEO services, CRO services, and set up their Google Analytics account.
Solutions Delivered:
- Website Optimization: We focused on optimizing the Product Detail Page (PDP) UI/UX, specifically ensuring key elements like title, price, and “Add to Cart” buttons were above the fold
- Performance Enhancements: Key tasks included optimizing page speed on mobile and desktop, fixing navigation issues, and integrating advanced analytics via Google Analytics 4
- Marketing Optimization: We optimized Klaviyo (e.g., abandoned cart, welcome series) and optimized advertising on Meta and Google to drive high-intent traffic
- Audience Segmentation: Created segments across ad campaigns and emails, updating audiences to enhance targeting and engagement.
- Email Revenue Growth: Increased the email-driven revenue by 133%.
- Page Speed Improvements: Enhanced the page speed by over 200%, improving user experience.
- Conversion Rate Growth: Boosted the overall conversion rate from 3.09% to 5.17%, a total improvement of 67% in just a few months.
- Ads Performance: Increased ROAS for both Meta and Google Ads—Meta ads ROAS improved from 3 to 7x, and Google Ads ROAS improved from 5 to 12x.
Ongoing SEO and CRO Issues
- Schema Implementation: Critical issues identified included a lack of Product schema and AggregateRating markup, which are necessary for rich snippets and improved click-through rates.
- Content and Authority: Recommendations included expanding homepage content to 1,500+ words and launching an SEO campaign to improve domain authority.
Project Implementation
Technologies used: Shopify, Web Development, Search Engine Optimization, Analytics, Paid Advertising
Categories: Design, Development, E-commerce, Shopify, Marketing
Company Overview
JIV ATHLETICS is a patented, eco-conscious, athletic undergarment company specializing in performance underwear for women. Not only do they offer ultra-premium quality, but their undergarments are also breathable, moisture-wicking, tagless, roll-free, and cameltoe-proof. Inspired to end constant underwear tugging during a workout, JIV ATHLETICS creates undergarment pieces fit to make wearing yoga pants all the more comfortable. This woman-owned brand understands the importance of keeping your privates… private.
