In order to increase traffic and conversions, businesses must include a solid digital marketing plan in their budget. In fact, you can carry out an efficient digital marketing campaign with a limited budget. But to optimize marketing expenses, you will have to focus on campaigns with potentially high yields.
So how much should your digital marketing budget be?
According to the entrepreneur:
- New businesses (under five) can use 12 to 20% of their gross revenue on marketing.
- Established companies (with market share and equity) can reserve six to 12% for marketing.
And for digital marketing services, most companies spend half of their total marketing budget.
What digital marketing strategies are the best with a limited budget?
These are the five best online marketing tactics to optimize marketing expenses.
- SEO content writing
- Local search engine optimization (SEO)
- Email marketing
- Social media marketing
- Link building
All these digital marketing strategies share a common trait – everyone can start as a low -cost marketing strategy.
1. SEO content writing
One of the most recommended digital marketing techniques is professional blogs. You can increase the visibility of your site on search engines by creating more content.
According to Demandmetric, blogs are responsible for:
• 434% more indexed pages
• 97% more indexed links
But what happens when you have more pages and indexed links?
On the one hand, the number of people visiting your site increases. HubSpot noticed that companies this blog have 55% more visitors.
SEO content writing case study
The figures speak for themselves:
• 101.66% increase in visitors
• 630.27% Increase in organic traffic of search engines
• 124.32% increase in the generation of online leads
• 11.24% increase in the conversion rate
Aside from SEO, PROS also provided high quality content in the form of optimized informative blog articles for SEO. Once these pages appeared on the results of the search, the site began to receive more visitors. Content writing as a digital marketing plan becomes a low -cost marketing strategy that continuously generates traffic over time.
As you can see, a content marketing strategy centered on content writing stimulates prospects and conversions for higher income.
2. Local SEO
Local and traditional referencing is similar because they help increase visibility online. But local referencing differs in that its objective is to stimulate your visibility in a local area.
Think of the times you’ve looked for a brand, a product or a service. Have you noticed how Google often shows results near your location?
Local referencing is one of the best digital marketing techniques used to capture these customers, and as a business owner, appearing in these results is in your best interest.
Some companies that would benefit from the use of the services of a local referencing specialist are:
• Bars and restaurants
• law firms and lawyers
• Medical and professional services
• pet services
• Plumbing services
• Brokers and real estate agents
Optimization of local referencing is not limited to search engines either. For example, you must also optimize your Google corporate profile (previously called Google My Business), so that your business can appear on Google Maps, which allows customers to find you easily.
A person living in Plano, Texas, is looking for a “plumber”. By default, Google displays plumbing services nearby.
3. Email Marketing
If you were to ask yourself which digital marketing services give the highest return on investment, look no further than email marketing.
In all industries, the average opening rate is 21.33% and the average click rate is 2.62%. Now, these are impressive statistics, but what could further arouse your interest is the income it can generate for you. According to sunflower, the average return on marketing by e-mail is 38 to 1. It is an incredible return of 3,800% or $ 38 for each dollar spent.
In addition to being a low-cost marketing strategy, e-mail marketing is a content marketing strategy that offers many advantages.
• Contact existing and future customers.
• Console the brand’s notoriety by sharing the news, the products and services of the company.
• Generate prospects and sales.
• Capture customer data through comments and surveys.
• Improve brand loyalty by sending personalized content and offering promotions.
One thing to mention is that you must have an email list to carry out an effective digital marketing campaign. Having a few thousand is a good start. But until then, it may be better to start with other digital marketing techniques. The idea is to optimize marketing expenses by first increasing organic traffic.
4. Social media marketing
Social media marketing is still another of the many online marketing tactics that companies can use to create opportunities to connect with existing and potential customers. Users spend two hours and 24 minutes on average every day on eight social networks and messaging platforms. Depending on your customer segments, it can be on one or more platforms.
Some of the most popular are:
• Facebook
• Twitter
• Instagram
• Linkedin
• Pinterest
• TIC TAC
5. Link building
In the context of a digital marketing plan, the creation of links is the process of securing backlinks from other sites. Its objective is to tell Google that your pages are worth classified because other sites are linked to you.
The construction of links, however, can be a double -edged sword. For example, this could cause a negative impact if the links come from dubious sites. But with deemed agencies providing white links construction, the advantages are enormous.
Once well, the construction of links can improve your:
• credibility: a renowned and authority site that connects you to you improve your credibility. And having more quality links to your site can help increase your authority.
• Traffic: Authority sites generally receive many visitors. Some may click on a link that takes them to your site.
• Leads and sales: site visitors can be potential customers. As such, you have a chance to convert these tracks into income.
• Site and reference metrics
• Domain assessment
• Domain authority
• Ranking
• Alexa Rank
In short, the techniques for creating Whitehat of PROS help you get more exposure and visibility in search engines.
Conclusion
No matter your digital marketing budget, you can use affordable digital marketing strategies. For example, if your website does not receive many visitors, start your digital marketing campaign with local referencing or content writing. Depending on your business, social media may also agree.
In any case, all of these strategies presented can help increase your income. PROS guarantees result by working with digital marketing experts on your website. We also have an entire team working behind the scenes, looking for and analyzing the measures.
Contact us today.
