Email marketing and SMS marketing are two of the most effective lead generation strategies in the digital age. The question is what approach is most suitable for your business? After all, not all companies are the same – what works for one may not work for another.
To determine which strategy will support your company’s objectives in less time and less money, you must take into account factors such as cost, click-through rate (CTR), conversion rate, level of engagement, opening rate, and return on investment (ROI).
In this blog article, we will shed light on the debate on SMS marketing compared to marketing by email. We will define each strategy and show you how they work, their advantages and disadvantages when using them, and if you have to hire the services of marketing companies by email or SMS marketing agencies.
What Is Email Marketing?
Email marketing is the place where you send emails to everyone on your broadcast list. People on your list are the ones who have opted for her. You would send emails to help current and potential customers to become aware of your new products, services, discounts and special offers. Consider it as a direct way to communicate with your customers where you have permission to send them promotional information.
The advantages and disadvantages of email marketing
There are about 125 billion emails sent each day. Email marketing is an essential element of any business, and it is better used to provide more detailed information. His return on investment is also much better than many marketing channels, and he is quite versatile. In fact, you can use an email campaign for updates to products, subscriptions, and promotions.
Benefits Of Marketing Email
Here are reasons to use marketing by email:
It’s profitable.
If you send messages that are not urgent or sensitive to time and send them to many people, email marketing is a clear winner. Marketing directors generally spend 20% of their email marketing budget, an excellent way to improve brand awareness.
Personalized Emails
Emails can be designed to reflect the personality of your brand. Any expert in the renowned email marketing agency will tell you that this feature allows you to connect with your audience, helping to increase the marketing conversion rate by email.
It’s a versatile tool.
You can use emails to provide detailed information on products, make short ads, send reminders, welcome new customers, touch with prospects or simply say hello to your audience personally.
It appeals to the user’s intent.
About 44% of users are used to checking their emails at least once a day. When people open emails, they generally do it with a particular intention, such as the search for updates, product information, customer service and others. This is one of the main reasons why email marketing is important.
It directs people to your website
Emails are a great way to generate traffic to your website. You can use targeted email marketing services to increase the number of site visitors looking for your products or services. The use of targeted traffic stimulates the return on investment by email.
Disadvantages Of Email Marketing
There are many reasons why email marketing is important for your global marketing goal. But there are also drawbacks:
A saturated market makes it difficult to attract public attention.
On average, we all receive about 121 emails every day. If you have to sort these emails daily, it is easy to throw everything into the spam folder. However, you can hire a marketing expert by email to write major titles and content to improve your opening rate.
Emails may be prevented from entering the reception boxes.
email servers now have powerful filters. If your email seems too spam, it may be prevented from reaching the reception box of your receiver. Experts from email marketing companies can help you write emails that are likely to enter your audience’s reception box.
People can easily delete emails or unsubscribe.
Defective graphics, poorly designed titles, illegible texts and blocked images can make people want to delete your emails or unsubscribe from your list. Working with an email marketing expert can help you avoid this trap.
What is SMS marketing?
SMS marketing refers to brand communication using text messages. As in email marketing, you use SMS to inform your audience of promotions, campaigns, updates, news and more via SMS.
SMS and marketing by email are requesting permission from your audience before sending promotional information. Two primary laws protect consumers against unlined SMS: the CAN-SPAM law and the Consumer Protection Act (TCPA). All the right examples of SMS marketing follow these rules and directives.
SMS and email marketing are channels held. This means that you have a complete control over who receives your emails or SMS. In addition, this means that you control the type of user experience that your customers will receive.
You can send the following marketing examples:
1. Promotional SMS: These are SMS intended to increase the notoriety of the brand, to promote products or services and to increase sales.
2. Transactional SMS: These are texts containing information your customers need, such as delivery updates, product specifications and order information.
Other examples of SMS marketing may include text messages that synchronize with your potential customers. But, once again, you don’t particularly send promotional messages, but you stay in touch with your target market.
For the advantages and disadvantages of SMS marketing
In the discussion of SMS marketing compared to email marketing, SMS has the advantage of immediately withdrawing the attention of the recipient. Your phone warns you when you receive an SMS, keeping your attention full and undeising at that time. This is why the SMS opening rate is higher than the marketing opening rate by email.
This feeling of urgency created by this alert is both a pro and an idiot for SMS marketing. On the one hand, this can encourage your customers to take immediate measures regarding your promotion. But, on the other hand, when sent at the wrong time, these texts can deactivate users, who will ignore or delete them.
Let’s review the specific advantages and disadvantages of SMS marketing.
Pros of SMS Marketing
Here are the advantages of SMS marketing:
Your customers do not need the internet.
It is interesting to note that 15% of Americans have little or no internet access today. So you look at 52.5 million people that you can only reach in text messages. It is therefore a huge market outside the scope of any email campaign.
It has a higher response rate.
Text messages are read in three minutes on average. Compared to social media, emails or even telephone calls, it is a response rate up to 209%.
He has high levels of engagement.
Like emails, SMS is a marketing channel with higher engagement levels than other lead generation strategies. In addition to this, higher engagement levels mean that the SMS opening rate is higher.
Cons of SMS Marketing
Here are the disadvantages of SMS marketing:
It suffers from a limited content space.
You only have 160 characters with which to work with. However, it takes a lot of creativity to transmit powerful messages this way. Hiring of experts from SMS marketing agencies can help you develop a convincing copy that pushes people to act.
It is more expensive.
The cost of managing an SMS campaign is higher than that of an email campaign. However, you can reduce costs by working with experienced SMS marketing agencies to optimize the process.
This can reduce customer confidence.
Sending unlined SMS or SMS with a poor structure reduces customer confidence. This can also make them withdraw. When you send an SMS at night or at other inappropriate moments, it can also annoy customers.
Conclusion
Finding the balance between SMS and email marketing will be difficult, especially if you have not seen much success in one or the other channel. This is why working with experienced SMS and email marketing expert will benefit your business.
PROS is an internet marketing agency and web designing company with an expert team of marketing experts. Our experts provide targeted email marketing services and SMS marketing specific to the industry to empower companies of all sizes of various industries.
Are you looking to improve your SMS and your marketing conversion rate by email? Our team can help you create an omnichannel marketing strategy based on the result, the budget and the desired objectives. Call us today for a free consultation.
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