Transformations in Digital Business
Digital Process Transformation encompasses the perfect deployment of digital technologies for superior online/offline/phone services, which are required to generate a superior quality customer experience. There are four basic pillars required to generate a superior online/offline/phone service. The Digital Platform, Digital Service Platform, the Digital Workstation and the Software. The Software refers to the software used to deploy digital platforms. The Digital Platform includes the Operating System, the Network Server, the Storage Manager and the Network Graphics and all the required software to ensure that the best possible digital services are deployed by the company.
These four basic pillars include digitization, automation, transformation and collaboration. A complete digital process transformation is a comprehensive approach that incorporates all four components. These four different aspects of the industry can be considered separately, but with their integration in one overall approach, will deliver the most accurate solutions for end-users. This ensures that the end-user experiences are exceptional, which is what is required in today’s market.
These four pillars of digitization, automation and collaboration to enable the providers of online/offline/phone solutions to achieve success. With digitization, the providers are able to deliver quick action alerts for customers and they are able to handle all forms of lead generation. In order for automation to occur, there has to be a standardized business process map (SBM) and all the operations need to be mapped out in order for automation to occur. The standard business process map will include all the required workflow interactions, steps to take for each work flow and activities within the organization.
The next element is the transformation because it enables organizations to move to a digital age – where customer experiences are transformed and data is transformed into meaningful information. It is at this junction, transformation occurs and it is very important that organizations remain integral parts of the transformation process. In fact, the success of a digital transformation depends on its integration with change management. Change management is an integrated part of a company’s business process that makes sure that all the workflows within the organization are smooth and consistent. It also takes care of the security aspects of the digital age and this is a critical aspect of the new revolution.
Transformational analysis and testing help organizations evaluate the present state of their digital age and plan for future advancements. The testing and evaluation activities are done based on several factors, such as the current business process, knowledge gaps, business value, time and budget management, etc. Digitalization can take place without any significant behavioral change, but these changes are then incorporated in order to make the system more robust.
Business Processes: Digitalization helps organizations to re-engineer their business processes and enhance their productivity by utilizing the latest digital technologies. All types of business processes are being transformed. This includes all types of call centers, web and graphic design, manufacturing, supply chain management, and many more business processes. These are being transformed through a series of activities, including adoption of advanced enterprise technologies, adoption of latest software and tools, and migration of business processes to new digital age platforms. In addition, business processes are re-defining themselves through the adoption of new business processes in the market.
Digital Vision: Another facet of the transformation is digital vision, a set of strategies and technologies that transform the organization through the use of advanced computer software. Digital vision is not only about computer vision but also includes natural language processing, 3D technology, image processing, content management, workflow management, and other computer vision capabilities. Digital vision planning helps organizations integrate all information to provide accurate and quick information to the stakeholders.
The major change can be seen in the organizational structure, which is no longer a monolithic unitary business model. The business models are being re-defined in order to adapt to the changing digital transformation framework. As organizations evolve, the change can have profound implications for the core values and missions of an organization. Organizations therefore, are continuously exploring and adopting innovative business models, to address the digitalization challenge.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.