Digital transformation simply means utilizing new technologies to bring forth better results in your organization. In this regard, many entrepreneurs and top management executives commonly assume that they need to use digital transformation technologies at the lowest level of their businesses at the most appropriate level of the digital world, namely, artificial intelligence, internet of things, machine learning and huge data. However, the latest trends suggest that such leaders who make such assumptions are greatly mistaken. Research has clearly shown that a vast majority of leading Fortune 500 companies have found great success in applying transformation technologies at both the horizontal and vertical levels.
Why are so many leading companies choosing a digital transformation technology rather than other established techniques? This is quite simple to explain. Digital transformation provides a powerful way to improve the way your company offers and delivers solutions, while simultaneously building trust with the customer. A transformational platform enables a company to not only quickly gain new customers but also to retain and even acquire existing ones. Its core strength lies in its ability to combine technical expertise with creative ideas and the necessary creativity to successfully drive the desired change. In other words, transformation platforms provide a highly customized customer experience transformation solution that addresses the specific needs of individual organizations.
Let’s take a closer look at some of the primary benefits that have been identified by leading companies throughout the industry. The key benefits are illustrated below. These benefits directly relate to competitive advantages – by dramatically improving customer satisfaction and retention, transforming the way you engage with your customers can lead to increased revenue, while reducing costs in the long term. Below is an example that highlights how digital transformation technology can help your company gain competitive advantages:
No matter what products or services you offer, having a highly customized and personalized experience will help your customers to feel more connected to your brand and to you. Digital technology provides a powerful, yet simple, solution to this critical problem. A digital transformation model can deliver elements such as pre-sales and post-sales support as well as a system for collecting, managing and organizing leads, which makes the entire process of engaging with your customers more effective. As well, a custom digital platform allows you to determine not only the kind of content that is delivered, but also the kind of messages that are sent and the frequency of these messages. Digital technology allows you to create an experience that is specific to your customers, one that makes customers come back time and again for more.
Through a digital transformation platform, you will be able to significantly increase customer loyalty by enhancing their online experience. Through online advertising, you will be able to create a significant amount of recurring revenue. Through digital marketing, you will be able to build and maintain relationships with your customers. Through digital marketing, you will be able to ensure that your website is always available and always loading with fresh content. This way, customers will have the feeling that you have new and enticing information, and it will keep them coming back for more.
A transformational platform gives your company the opportunity to test different marketing messages to see which one works best in generating interest from your potential customers. With this model, you can measure the results of all marketing efforts and find out what message works the best. Once you’ve developed a winning combination, you can use a digital marketing service to make sure that you are always using the most appropriate messages at the right times with the right audiences. You can use a digital marketing service to monitor your return on investment (ROI) and to fine-tune your marketing campaigns based on how well they are working for you.
A digital platform can also help you develop stronger customer loyalty. In the age of social media, customer loyalty is no longer a question. Today, everyone uses the internet as a way to interact with their friends, family, and colleagues. If you want to be sure that you are getting the most from your advertising dollar, you need to be sure that your digital marketing messages are engaging your customers. If you are using a digital platform, you can use test features to find out just what your customers are responding to so that you can make the necessary changes to your campaigns if necessary.
There are many ways that a digital platform can help you grow your business, especially if you are looking to reach more customers and build greater loyalty among your customers. By investing in digital marketing, you can guarantee that you are providing your customers with only the best possible customer service experience. In today’s world, it is absolutely essential to get your message out to all possible customers, and a digital platform can help you do just that.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.