Digital Marketing Strategy for Manufacturing Industry
Manufacturing companies rely on traditional marketing channels like trade shows and word of mouth to promote their products, but industrial buyers are increasingly turning to the web instead of calling sales reps for answers to technical inquiries. Finding an effective digital marketing strategy for your business is of utmost importance, here are a few strategies you should keep in mind:. Content marketing Manufacturers need a content marketing strategy in place to ensure their ideal prospective customers find them when searching online. Producing useful and educational blog posts answering commonly asked questions like the physics behind torque-speed curves or providing tips