The Ultimate Shopify Glossary: 29 Free Essential Terms You Need to Know

Table of Contents

Shopify Glossary
Shopify Glossary


When diving into the world of e-commerce, especially with a platform as robust as Shopify, understanding the terminology is crucial. This Shopify glossary will help demystify the jargon, ensuring you can navigate your Shopify store with confidence and efficiency. Whether you’re a seasoned e-commerce veteran or just starting out, this guide is for you.

Introduction to Shopify

Shopify is a leading e-commerce platform that allows businesses of all sizes to create and manage online stores. This Shopify glossary will equip you with the essential terms and concepts to make the most out of this platform.

Basic Shopify Terms: Shopify Glossary 1

What is Shopify?

Shopify is an e-commerce platform that provides tools for businesses to create and manage their online stores. It offers a range of features from website creation, product management, to payment processing.

Shopify Admin

The Shopify Admin is the backend dashboard where you manage your store’s operations. This includes adding products, customizing your website, viewing orders, and accessing analytics.

Shopify Storefront

The Shopify Storefront is the public-facing part of your online store where customers can browse products, make purchases, and interact with your brand.

Shopify Store Setup: Shopify Glossary 2

Shopify Plan

When setting up your store, choosing a Shopify Plan is one of the first steps. Shopify offers various plans (Basic, Shopify, Advanced) tailored to different business needs and budgets.

Shopify Domain

A Shopify Domain is your store’s unique web address. You can purchase a domain through Shopify or connect an existing domain to your Shopify store.

Shopify Dashboard

The Shopify Dashboard is your command center. It gives you an overview of your store’s performance, recent activity, and quick access to important features.

Shopify App Store

The Shopify App Store is a marketplace where you can find apps to extend the functionality of your store. From marketing tools to inventory management, there’s an app for almost every need.

Shopify Products and Inventory: Shopify Glossary 3


In Shopify, Products are the items you sell in your store. Each product can have multiple variants, such as different sizes or colors.


Collections in Shopify are groups of products that are displayed together. They can be manually created or automatically populated based on conditions you set.

Inventory Management

Inventory Management in Shopify involves tracking stock levels, managing inventory across multiple locations, and setting up alerts for low stock.

Product Variants

Product Variants are different versions of a product, such as different sizes, colors, or materials. Each variant can have its own price, SKU, and inventory level.

Shopify Themes and Customization: Shopify Glossary 4

Shopify Theme

A Shopify Theme is a template that determines the look and feel of your online store. Shopify offers free and paid themes that you can customize to match your brand.


Liquid is Shopify’s templating language used to create dynamic content on your storefront. It allows you to manipulate the display of your store’s pages based on your business needs.

Theme Editor

The Theme Editor in Shopify is a visual editor that lets you customize your theme without needing to write code. You can adjust settings, change colors, and rearrange sections to create a unique store design.

Shopify Payments and Checkout: Shopify Glossary 5

Shopify Payments

Shopify Payments is Shopify’s built-in payment processor. It simplifies the checkout process for customers and reduces transaction fees for merchants.

Payment Gateways

Payment Gateways are third-party services that process credit card payments. Shopify supports many payment gateways, giving you flexibility in how you accept payments.

Checkout Page

The Checkout Page is where customers provide payment information and finalize their purchase. Shopify allows customization of the checkout process to enhance user experience and increase conversions.

Abandoned Checkout

Abandoned Checkout refers to instances where customers add items to their cart but do not complete the purchase. Shopify provides tools to recover these sales, such as automated email reminders.

Shopify Marketing and SEO: Shopify Glossary 6

Shopify SEO

Shopify SEO (Search Engine Optimization) involves optimizing your store to rank higher in search engine results. This includes optimizing product pages, blog posts, and metadata.

Shopify Blog

A Shopify Blog is a built-in feature that allows you to create and manage blog content. Blogging can improve SEO and drive traffic to your store.

Shopify Apps for Marketing

The Shopify App Store offers numerous apps to enhance your marketing efforts, such as email marketing, social media integration, and customer reviews.

Shopify Discount Codes

Shopify Discount Codes are promotional codes that customers can enter at checkout to receive a discount. They are a great way to boost sales and reward loyal customers.

Shopify Analytics and Reporting: Shopify Glossary 7

Shopify Analytics

Shopify Analytics provides data on your store’s performance, including sales, traffic, and customer behavior. This information is crucial for making informed business decisions.


Reports in Shopify offer detailed insights into various aspects of your store, such as sales by product, customer demographics, and marketing effectiveness. These can be customized to suit your needs.

Shopify Live View

Shopify Live View is a real-time analytics tool that shows current activity on your store, including live visitors, active carts, and recent purchases.

Advanced Shopify Features: Shopify Glossary 8

Shopify Plus

Shopify Plus is Shopify’s enterprise-level solution, offering advanced features and customization options for large businesses and high-volume merchants.

Shopify Flow

Shopify Flow is an automation tool available on Shopify Plus. It allows you to create workflows to automate repetitive tasks and streamline operations.

Shopify POS

Shopify POS (Point of Sale) is a system that allows you to sell products in physical locations, integrating with your online store for unified inventory and customer management.

Shopify API

The Shopify API allows developers to integrate external applications with Shopify, enabling custom functionality and enhanced features for your store.


Navigating the world of e-commerce can be complex, but understanding the terminology is the first step to success. This Shopify glossary aims to provide you with a solid foundation in the key terms and concepts you’ll encounter while using Shopify. Whether you’re setting up your store, managing products, or analyzing sales data, having this glossary at your fingertips will make your e-commerce journey smoother and more efficient.

Remember, the more familiar you are with these terms, the more empowered you’ll be to leverage Shopify’s full potential. Happy selling!

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