Oracle is a large company with an appetite for acquisitions. In recent years, it has made several small but significant acquisitions such as AddThis, Crosswise and Maxymizer.
NetSuite, however, is a cloud-first business management software provider targeting SMBs. This will give Oracle some extra clout in the cloud market and access to companies of smaller sizes than its current clientele.
Oracle has made significant shifts in the way it makes and sells its software. From building on-premises enterprise database solutions to offering a comprehensive suite of cloud applications that help companies with everything from resource planning to supply chain management and accounting, Oracle has seen dramatic success.
Oracle acquired NetSuite in late 2016 to expand its cloud business applications portfolio. With this acquisition, Oracle can now offer services to smaller businesses than before and potentially gain share in the growing cloud ERP market.
Oracle’s acquisition of NetSuite will give them access to more customers for their SaaS platform. Currently, they have 13,000 paying subscribers; with NetSuite’s acquisition, that number will increase to 25,000.
NetSuite is the industry-leading cloud business software suite for ERP/Finances, eCommerce and CRM. It enables businesses to manage their finances, operations, inventory and customer relationships in one centralized platform.
Oracle acquired NetSuite in 2016 to bolster its position in the cloud, enhance its own cloud-based capabilities and reach small to mid-tier markets. This acquisition marks Oracle’s biggest since it acquired PeopleSoft back in 2004 – sending NetSuite shares surging.
Oracle will gain an edge in taking on primary rival Salesforce with this move, as well as continue its expansion into cloud software, which has seen a shift in user demand over time.
NetSuite is ideal for professional services firms, as it encompasses all aspects of these services such as time and expense management, project accounting, invoicing and advanced billing. Furthermore, companies can converge e-commerce, point of sale and marketing into one unified solution to ensure consistent brand experiences across all channels.
What’s in it for me?
“What’s in it for me?” is a popular question customers ask when deciding whether or not to purchase something. To ensure your business makes an impact on customers, answer this question clearly and concisely so they understand the benefits of working with you. Communicate how your offer meets their needs and helps them meet their objectives, leading to higher success rates for your company overall. Additionally, make sure customers recognize how unique your company stands from others so they can appreciate the value added and decide if they want to work with you.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.