NetSuite SuiteCommerce Advanced is an ecommerce solution that integrates CRM, order management, inventory tracking and financial accounting in one seamless platform. In addition to these core functionalities, this platform also includes conversion-boosting features like customer reviews, product ratings grid order forms and look books to boost conversion.
An effective SEO strategy is integral for any online store. It involves keyword research, on-page optimization and Pay Per Click advertising – three components which should not be overlooked.
On-page optimization
On-page optimization involves improving various front-end components of your website, including keyword research, competitor analysis, sitemap creation, the implementation of targeted page content and SEO-friendly meta tags. It may also involve addressing technical SEO issues like 301 redirects, canonicalization or speed optimization.
Step one in on-page optimization involves conducting keyword research. This can be accomplished by searching Google for relevant terms that pertain to your business, then selecting those from that list and optimizing content accordingly – this process should help your ranking higher on search engine results pages.
An integral component of on-page optimization is creating high-quality content. Your page content should be targeted toward your keyword while engaging readers. Avoid keyword stuffing which can damage rankings and seem spammy to search engines; duplicated material can also be penalized by search engines.
Off-page optimization
Off-page SEO takes place outside your website, using tactics such as link building, social media marketing and guest blogging to build its reputation externally and enhance search engine rankings. Its purpose is to increase visitor trustworthiness of your domain while simultaneously increasing its search engine rankings.
An effective off-page SEO strategy starts with keyword research. This can help you pinpoint and implement keywords your customers are using to search, as well as select those most suited for your website without being overly competitive.
On-page optimization involves improving your website’s content, title tags and meta descriptions – three essential factors in reaching top search engine result pages (SERPs). On-page SEO also involves optimizing your Google Business Profile so it appears in higher value positions of SERPs; optimizing NAP citations which refer back to you name, address and phone number appearing elsewhere online is essential for local SEO; while off-page SEO quality now matters more than quantity of links.
PPC advertising
Search engine optimization (SEO) is an essential marketing tactic to increase traffic to your online store. SEO includes various strategies such as keyword research and on-page optimization; as well as paid advertisements like pay-per-click advertising (PPC).
PPC advertising (Pay-per-Click or pay-per-click advertising) enables marketers to bid on keywords using an auction system and display advertisements when users perform searches matching those keywords on search engine result pages. Advertisers can then measure the effectiveness of their campaigns by tracking clicks and conversions that result from these campaigns.
Effective PPC begins with using quality keywords in your campaign. Achieving desired results requires careful and strategic planning as well as ongoing monitoring and adjustments – you may need to modify ad copy or budget in order to increase Quality Scores for maximum return on investment.
Analytics reporting
An effective SEO strategy is key to online success. Without one, you could lose out on valuable traffic and sales opportunities; plus it could help your site rank higher in search engine results pages and expand visibility.
NetSuite provides an all-encompassing business solution that integrates CRM, ERP and ecommerce in one location. It also provides extensive support and integration with marketing tools; its ecommerce platform includes features such as product ratings and reviews, grid order forms, look books, size charts and hashtag galleries; as well as supporting B2B/B2C web store conversion with role-specific KPIs and commerce reports.
NetSuite helps you analyze competitor data and make informed decisions with its analytics reporting services, creating and customizing ad campaigns easily, connecting with social media platforms to reach new audiences, boost SEO ranking and migrate your site seamlessly from existing web platforms into SuiteCommerce Advanced (SCA) while minimizing any negative impact on organic search traffic.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.