E-commerce has been substantial in recent years. Consumers have redirected their travel and entertainment expenses to buy goods and services from E-commerce websites.
During the pandemic in 2020, the American trade department reported an increase of 31.8% in E-commerce.
With more and more purchases completed exclusively online, many business owners have taken the opportunity to create an E-commerce website for their respective brands.
Although the construction of an e-commerce store is sufficient for consumers to frequent your brand, there are certain functionalities of an E-commerce website that you should consider for income growth and acceleration.
Contact PROS internet marketing agency for marketing and web development services.
Commercial models that help an E-commerce website
Knowing which category your business is in will help you create your global e-commerce marketing strategy, allowing you to determine your field of concentration, opportunities, and threats.
Business to Consumer (B2C)
Consumer corporate companies (B2C) are those that sell their product or service to end users. It is the most common business model of e-commerce website manufacturers.
Everything you buy in an online store – clothing, cleaning supplies, grocery store, or movie tickets – is a B2C transaction.
Business to Business (B2B)
In a business-to-business (B2B) model, companies sell their products to another company. The buyer often acts as an intermediary and claims the product or service to the consumer; In this case, the buyer is not the end user.
This model often has a higher control value and more recurring transactions.
Consumer-to-Business (C2B) is the place where individuals sell products or services to large companies.
Today, we can see more and more people participate in this model, such as freelancers and social media influencers. These people often offer more competitive prices than businesses.
The Consumer-to-Consumer(C2C) is the place where consumers connect to each other to exchange goods and services.
Online platforms like Craigslist and Ebay have directed this model. However, although this can be practical for most consumers, it also offers drawbacks such as quality insurance.
And now, let’s see the means to help your business’s E-commerce marketing strategy.
How to optimize your e -commerce store
Although you can work with an electronic web trade service provider immediately, it would be useful to know: what makes the best e-commerce sites?
1. Design of the user-friendly E-commerce website
Bringing consumers to visit your store is never the final goal – to give them a global gentle user experience is. Otherwise, they could end up abandoning their basket and go to your competitor next to it, or in this case, the next online store.
Without a doubt, a design of user -friendly E-commerce websites is the most crucial characteristic you can give to prevent consumers from abandoning their shopping carts.
E-commerce websites must have the following:
i. Simple home page. Let your consumers know what your store is from the start.
ii. Research bar. Allow consumers who know what exactly they are looking for to find out if a product is available.
iii. Categories of products or services. Help your customers browse your products and consult their options.
In addition to ensuring that your website is user -friendly, do not forget to implement the best strategy for referencing E-commerce to make your content visible on the search engine results pages (SERP).
2. Multiple and flexible payment options
Another reason why customers abandon their purchase baskets is when they have no options for paying payment.
If you often feel the abandonment of the purchase basket, you should take into account your current payment options. Then let the consumers complete the last step in the purchasing process by offering various payment options.
Take a look at Amazon’s accepted payment methods:
• Visa, Mastercard or American Express Credit or prepaid gift cards
• Visa (including the Amazon Rewards visa signature card)
• Discover the network
• American Express
• Mastercard / Eurocard
• China Unionpay (credit card only)
• Amazon store card
• Amazon secure card
• Dinner’s club (American billing addresses only)
As you can see, it is quite exhaustive – which is why many consider Amazon one of the best e-commerce websites. If you have a small business, there are payment gateway suppliers like Stripe and Paypal that you can easily integrate into your online store.
These suppliers will allow you to accept cards, bank flows, banking transfers, good, electronic portfolios and other payment options like “Buy now, pay later” to complete a payment.
Advice from electronic trade websites manufacturers: Include a feature that allows your consumers to configure and safeguard their contact details for future payment.
3. Customer service
A huge factor in the increase in your E-commerce costs, or the return on investment, is to provide your customer with accessible assistance. According to Microsoft, 90% of American consumers consider customer service an important factor when making a purchasing decision.
The integration of a chat plugin will allow you to hire visitors to your online store and answer their questions in real time – while reducing additional support costs.
Some of the best live chat plugins are:
• live cat
And here are some advantages to use them:
• Automated ticket system
• Canned responses
• Reports and analyzes
• Chatbot AI for customer support 24/7
• Messaging on web, mobile and social networks
• omnichannel support
Advice of Electronic Trade Accommodation Experts: Ask your electronic trade website design service provider if it includes the integration of the chat plugin.
4. Reviews and Feedback
Today, as consumers cannot visualize or test the product before buying, they rely on reviews on the e-commerce website when making online purchases. For my part, we frequent the Amazon and Facebook notice sections.
The best e-commerce websites have a section where customers can add and read authentic products. This is also where you can demonstrate the quality of your product.
Good manufacturers of E-commerce websites can also add another section, a question and answer section (Q&R) where your customers can engage with each other. Make sure, however, to weigh when there are questions that your customers will not be able to answer.
The E-commerce Commerce Site Avis of Experts Tip: Do not leave the opinions and comments unanswered. If time and staff are a problem, hire an online reputation management company like Rize Reviews to help you manage this part of your website.
5. Mobile Friendly functions
Consumer devices, especially mobile phones, are the new “market” where most transactions occur. Therefore, it would be a shame if the design of your E-commerce website does not respond to mobile devices.
According to Statitsa, 72.9% of sales of E-commerce came from mobiles in 2021.
So, in addition to ensuring that you have the best E-commerce platform for referencing and accommodation of secure electronics website, it is just as important that your website is suitable for mobiles.
Advice from electronic trade websites: ask your electronic trade websites design service provider to use a model or theme sensitive to mobiles.
6. Loyalty program
Who does not want to get a good deal and / or an additional special treatment as a customer? Create a personalized experience by offering membership where loyal customers can benefit from special pricing, offers, offers and additional features.
The designers of E-commerce websites strategically make the functionality of the loyalty program on your window. In addition, you can also promote your discounts via Pay-Per-Click advertising (PPC).
And then, in your electronic commercial marketing strategy, you can decide whether these loyal customers can be the first to know the new products and services to increase your E-commerce.
E-commercial marketing advice: You can design good ones to send your customers via the newsletter.
7. Complete product information
Your product pages must include descriptions of simple but detailed products: material, color, measurement, ingredients, place of origin, etc.
Try to think about the possible questions that your consumers could ask and answer it in this section. For example, consumers often ask for a guarantee, so make sure you consider this too.
In addition to that, include high-quality photos and videos of your product.
The advice of experts in E-commerce SEO strategy: add a “related product” or “customer also consulted” section on each product page. And consider using the best E-commerce platform for SEO.
Now that you know the features of the vital e-commerce website to consider, you are ready to take the next step to increase your return on E-commerce.
In other words, find an appropriate electronic web design company.
Where to find the right design of E-commerce design company
It can be intimidating to find the right provider of electronic web design services. However, just as we mentioned in this blog, criticisms are reliable, or in this case, the testimonies of customers – and the pros have many stories of success to share.
PROS is a digital marketing agency and web designing company specializing in e-commerce design, and social media marketings. From Amazon to Shopify, our proven E-commerce expertise has enabled some of our customers to obtain an 81% increase in transactions from one year to the next and a 72% increase in Google shopping conversions.