How Can Digital Transformation Statistics Help Your Business?
What does the digital transformation mean to you? Digital means different things to different people. Just a few years ago it meant high definition television and the internet. Now it means augmented reality glasses, internet-connected television, and holographic smart phones.
It’s a fact that the digital transformation will continue to occur. In fact, the transformations are happening right now. Take a look at your favorite grocery store or supermarket. Chances are you will find that the displays have changed and the displays have become digital. There is so much more to digital transformation than just watching TV.
If you are a retailer, then you already know about digital customer service and digital purchasing. The point of the digital business was to keep up with the pace of change. Now that digital is here to stay, how do you get ready for the future? Digital transformation statistics can help you answer that question. They will show you what kinds of marketing strategies to use in order to make sure that your business stays ahead of your competitors. You may even find that you can do even more to increase profits.
Have you looked at your sales figures lately? Have they been decreasing? Are they stagnant or are they increasing? Have you wondered why your numbers aren’t growing? Have sales been dropping for a few months now and looking back at them, you realize that there could be a problem? Digital sales are very seasonal and they don’t usually increase until the next holiday season.
If you are a retailer who sells books, CDs, or DVDs then you need to pay close attention to the sales you are having. Are the sales climbing? Are they flat? Do you need to make any changes? Look at the sales reports that you are looking at in order to see if the digital trends in your industry are moving in a positive direction.
In order to find out about digital trends in your business you need to check out the Digital Transformation statistics that your provider is providing you. This will show you how your business is performing compared to other retailers who are doing the same thing. You will be able to see the gaps in performance between you and your competition. If you see one, you need to put measures in place to close the gap. If you don’t see a lot of difference, then you may want to think about ways to improve your overall marketing strategy.
Digital transformation statistics provide a way to track the effectiveness of the various marketing campaigns you have been running. Do you know that certain ads are more likely to drive in new sales than others? Some methods of email advertising generate more responses than others. You may also be able to find a particular marketing technique that is more successful. Take note of the results so that you can start working on improving it. At the very least, you will have valuable information that will allow you to make some strategic changes.
The accuracy of these reports is an indicator of the quality of your services and products. It is important that you work with a digital transformation analytics provider who is able to provide you with comprehensive reports. Look for reports that discuss customer satisfaction as well as customer retention. If your business has an online presence, make sure that it reports effectively on online shopping habits. The more reports and tools that your provider provides the more accurate your transformational change assessment will be.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.