Digital Transformation

How to Optimize Digital Transformation For Utility and Energy Companies

Utility and energy companies like other businesses are focusing on digital transformation to keep up with customer demands and growth in consumption, and to stay ahead in the competition.  These dramatic changes are forcing utilities to reimagine their business models and leverage the digital transformation by engaging customers, empowering employees, transforming products and optimizing operations. The approach is moving from reactive to proactive. Architecting the utilities of the future is essential and involves smart grid transformation, managing renewable energy and distributed generation, digital prosumer engagement, and cultural changes to meet new business challenges.  Digitization is able to help utilities quickly

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How to Accelerate Digital Transformation For Retail

What Is Digital Transformation? Digital Transformation means the use of digital technologies to create business innovations that change the already existing industries or form new ones altogether. It is about reimagining the way to bring people, data, and processes together. Form a Digital Transformation strategy that emphases on these three parts in order to create value for your customers and to retain a competitive advantage in a digital-first world. Nowadays the demand of the consumers is complete personalization, custom-made offers and seamless interactions through any possible channels. Customers are now more “digital” than ever. Visiting a mall or a brick-and-mortar

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How to Achieve Digital Transformation For Government Agencies

Government agencies need to start on digital transformation to deliver valuable digital services which can improve the livelihood of their citizens all around the world. The digital technologies can help government agencies to: Understand their citizens in a better way and achieve better results Provide services more effectively and efficiently To deliver best solutions to various policy challenges Engage with other partners to implement new services & models Launch innovative public services and get revenue out of it Here are some of the best examples of digital transformation by various governments: Smartphones and Wearable Tech Boost Manchester Police The use

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Digital Transformation – The 4th Industrial Revolution

Digital Transformation is a journey of strategic, planned organizational changes. It starts by empowering our teams with new methods to create a highly responsive data driven strategy and a fearless culture of innovation. It’s the right leadership that creates the high performing innovative organization which is delivered by marketers and technologists. Right now there is a raging tornado of change fuelled by digitalization, mobilization, augmentation, disintermediation, automation and the list goes on. Science fiction is becoming science fact. Think about self driving cars or computers that can learn and think. The way we work will never be the same, BAU

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Top 6 Digital Transformation Trends In Healthcare

There was a time when scheduling a doctor’s appointment or getting any tests done would take days. But now healthcare is experiencing a constant and huge shift in order to provide better customer experience. The digital transformation trends, just as in other industries, is increasing in healthcare as well. The revolution of digital transformation can be seen in every industry, but technology is helping us in healthcare especially, to live longer safer, healthier and more productive lives. Below are the top six trends in healthcare, the effect of which could save lives for years to come. 1. Telemedicine Telehealth technology

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Digital Transformation of Banks

Digital disruption is happening at all levels in the banking industry so much so that if banks don’t think in new and innovative ways, they will be reduced to a mere back-office utility. The impact of different business models on the current banking revenues could be huge. Incumbent banks are gradually becoming vulnerable due to innovative technology, new competition, and increased customer expectations. If there is digital disruption, it should be addressed and a digital transformation agenda has to be implemented so that banks stay relevant at all times and fulfill customer experiences in the digital spaces. The fact is

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How to Structure Google Ads Text Campaigns for Ecommerce

Promoting an ecommerce business through text-based, pay-per-click advertising has numerous advantages. They seem simple ads but they appear much higher on a search results page than organic listings. They can help you to reach your potential customers and those who are actively looking for those items that you sell. The way an account is structured is one of the major ways to make Google Ads search campaign successful. You need to figure out what type of search campaigns your business should run, how your company will handle ad groups within each campaign and think about the keywords chosen for each

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How Vodafone Is Driving Digital Transformation With IoT Solutions

Internet of things (IoT) has revolutionized telecom companies by enhancing their business procedures and generate more revenue. According to GSMA, IoT can generate $1.8 trillion in revenue for mobile network operators by 2026. IoT is transforming businesses and helps them to launch new products and improve customer experiences. IoT-ready businesses are able to track & record consumer-behavior patterns which help them to launch the next level marketing/advertising strategy accordingly. The shift in the way businesses function and employees’ work is evident. Thomas Hanappi, Vodafone’s Head of IoT Sales in the Middle East, in an interview, talked about some of the

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