Digital Transformation Processes
The digital transformation process refers to change in business functions and the associated software, hardware, networks, regulatory frameworks and business culture. It is mainly implemented in order to realize organizational objectives and achieve continuous improvement in performance. This approach focuses on the transformation of legacy systems in order to create a digital business environment that meets the organizational objectives. This process enables organizations to build more flexibility, scalability, and operational efficiency. Such an environment facilitates collaboration among employees through a common interface, improves productivity, eliminates wastes and increases profitability. Digital transformation also ensures that changes are made in compliance with legal requirements.
In the last five years, the IT industry has been investing in digital transformation processes to enhance the customer experience, drive business value and optimize growth. Most customer satisfaction surveys indicate improvement in overall satisfaction levels as a result of investments in transformation strategies. transformational change management can help to improve the quality and quantity of the results delivered by organizations. Organizations spend millions of dollars each year on training and certification programs that help them transform their business processes.
While transforming business functions, digital transformation process helps in delivering more value to organizations. It streamlines processes, enables us to leverage human capital, and reduces operating costs. This helps us to realize organizational objectives faster while spending less in terms of resources. Transformational change management requires new technologies to make it work.
One such technology is artificial intelligence, which helps us to leverage our data and utilize it for customer experiences. Since customer experience is the driving factor behind product adoption, incorporating artificial intelligence in the digital transformation process ensures that we create value from customer inputs faster. Data mining has been an emerging discipline in the field of artificial intelligence research and development for several years now and has recently acquired a life beyond what had been expected.
Another emerging discipline is applied behavioural science, which uses advanced statistical techniques to understand customer behavior. These technologies can provide us with a deeper understanding of how people work and make purchasing decisions. Using digital transformation strategy to implement a behavioural science strategy will help us implement better strategies across the board. We can also leverage our financial platform to drive digital sales channels.
The strategic goals of any company are usually driven by its vision and purpose. Vision is the overall plan for the company that involves multiple disciplines like corporate strategy, management strategy, marketing strategy, finance strategy and other aspects. The practical steps involve the execution of these plans through the various channels and make sure that they achieve the objective of the company. Digital transformation helps us to apply a more efficient execution strategy across the different channels of a company’s business.
The development of digital transformation includes six phases. The first phase is the transformation of organizational culture, which involves the creation of a new culture for a particular organization. During this stage, we evaluate our current organizational culture and ask ourselves questions such as: What kind of people do we aspire to become? What kind of products and services do we offer? And finally, what kind of customers do we want to attract?
The second phase of transformation involves transformation of the business structure. Once this has been achieved, it is possible to benchmark the performance of the organization based on its internal and external processes and compare it to a specific strategy. This allows us to track the progress of the organization over time and take corrective measures if need be. The third phase of the digital transformation strategy involves the use of digital technologies to implement strategic goals and measure them based on a specific framework.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.