Benefits of a good User Experience
Wasim Bhat
A good user experience (UX) is one of the most crucial elements of marketing and customer service. Already, countless studies show its correlation with the brand’s increased fidelity, but an area where it remains underused is web design. One of the reasons is the lack of appreciation of its importance for companies. Website designers tend to focus on using the latest trends and innovations, often to the detriment of brand image. An example is the use of design elements and colors incompatible with the identity of the brand. Other areas of concern are poor navigation and content, which deteriorates rather