With the growth of online travel service, airport digital transformation has become very important. It is evident in the growth of many online travel websites, which offer an online check in option and other services similar to online check in. But many organizations are still lagging behind when it comes to using technology for digital transformation of their processes. To them, this may appear as something complicated, but if you dig deeper, you will find that the benefits that can be derived from implementing a digital system far outweigh the cost of implementing it.
One of the advantages of implementing an airport digital transformation strategy is that you can reduce your check-in time by a substantial amount. This is especially true for long distance travelers, who often have to wait in long queues waiting to check in to the airport. By offering online check in options, the traveler no longer needs to stand in such a queue. If you are a frequent traveler, check out what different online check in options offered by different providers. You may be surprised at how fast and easy it can be to get an appointment with the airport officials.
Another advantage of implementing an airport digital transformation program is that it can reduce lost revenue. In today’s challenging economic conditions, any extra money that is made available to the business can be considered as a good investment. This is especially true when the excess cash is invested in upgrading the infrastructure of the airport, in order to offer better services to travelers.
And don’t forget that digital transformation can also allow you to improve customer service. Today, there are more travelers who are willing to report unpleasant experiences. And they are willing to share their reviews and opinions about the various aspects of the hotels, airlines, car rental companies, air travel agencies, etc. A well-implemented online traveler review system can be instrumental in improving the company reputation.
The benefits of airport digital transformation are not limited to improving customer service though. It can also lower operational costs. This is because most airport hotels have a number of different types of systems for processing travelers’ requests for identification and tickets and for collecting payments. These systems require a lot of manual work. However, with an airport digital transformation program, the entire system can be automated, which will lead to significant cost savings.
There are also some special features of airport digital systems that make them ideal for businesses. For instance, some of the systems available today include RFID technology, which is designed to track and manage inventory. The automatic inventory management feature of an airport digital platform also reduces employee turnover. With the system designed to handle all travelers’ needs, the company will be able to expand its business rapidly, providing it with greater opportunity to generate more profit.
A well-chosen airport digital transformation platform will provide the necessary solution for an airport’s cash flow problems. For example, if the number of paid parking spaces is very low, the amount of revenue generated from parking fees may be significantly lower than expected. An airport with a number of long queues can also experience slower movement through the airport. On the other hand, with the help of an airport platform, the entire process of passenger interaction can be automated and the number of lost or delayed passengers can be eliminated, thus improving the efficiency of the entire transportation process.
Any successful airport will be able to save money in various ways, but these savings cannot come quickly or easily. A good airport will first focus on reducing its expenses, and only after that it will think about investing in expensive new technological solutions. However, if you are planning to open an airport hotel in the near future, you may want to wait until your airport has a well-developed digital transformation system in place before you decide to upgrade your existing hotel software. This is because you may find that the upgrade will actually increase your company’s productivity rather than costing it money.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.