Digital transformation is the adoption of new digital technologies to transform business, through the replacement of manual or non-digital procedures with digital ones or simply replacing older digital technologies with more advanced digital technologies. The most popular digital transformation technologies include automation, cognitive computing, bio data and cognitive optimization. The adoption of these technologies has made businesses easier, faster and more efficient. Below you will find some of the key reasons why businesses are implementing digital transformation technologies.
Companies adopting digital transformation technologies are adopting Cloud Computing for running business applications. Most Cloud Computing solutions provide users with a virtual platform to run applications. Many Cloud Computing solutions also include artificial intelligence, deep learning and data analytics technologies. In this way Businesses can gain access to analytics, machine learning and other big data tools that they may not have been able to access previously because of the lack of hardware resources.
Businesses adopting digital transformation technologies are taking advantage of artificial intelligence to get quick insights into their competitors, customers, market and competitors’ activities to react quickly and make appropriate changes. Businesses are adopting digital marketing strategies to reach a larger and more global audience. This involves collecting data from different types of channels including social networks, web browsing, mobile apps, online shopping and other channels and analyzing the collected data to get insights on the behavior of the audience. These insights are used by the businesses to pre-empt their customers and competitors to respond accordingly, and in turn to formulate strategies that would benefit them in the future.
Most businesses that adopt digital transformation technologies are adopting machine learning in order to get insights into their customer’s activities, and vice-versa. Machine learning can identify patterns in the customer’s interaction with the business environment. These patterns can then be used to pre-empt customers or competitors to react in a manner that benefits the businesses. Machine learning and digital transformation analytics can also provide organizations with insights on what consumers need most and in what manner the market is evolving.
Another emerging use for digital transformation technologies in the context of pandemic response is digital marketing. The digital marketing uses big data in order to understand consumer behaviors that may have a bearing on buying decisions. In this context, the insights from the digital transformations can be used by businesses to measure responses to advertisements and promotional campaigns to better understand what consumers need. Businesses are then able to design and execute advertising campaigns that will better suit their customers’ needs. Digital technologies enable businesses to conduct surveys on consumer preferences and buying habits in order to fine tune their marketing strategies.
Another application of digital transformation technologies is the deployment of content management systems. Content management systems can include digital experiences, social media feeds, and content-rich websites. The content management projects involve collecting, organizing and deploying rich client-based content across multiple platforms for businesses to support their business objectives.
One of the top 7 crucial digital transformation technologies for businesses is gamification. With gamification, information about customers and their behavior is collected and analyzed. The information can be used to boost sales, reward customers for repeat business and track demographics to identify target markets in the future.
The adoption of these new technologies by businesses is a new business imperative. These technologies will continue to evolve with the changing consumer demand. However, avoiding common pitfalls can help ensure that businesses make the most out of these emerging trends. Businesses need to embrace digital transformation technologies and plan for their deployment. This will ensure long term sustainability and a successful transition into the next generation of business models.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.