
Nike’s Digital Transformation: How the Brand is Reinventing Itself for the Future
Introduction Nike is a global leader in the sportswear industry, and its digital transformation has been a key factor in its success. The company has invested heavily in digital technologies, such as mobile apps, e-commerce, and data analytics, to improve the customer experience and drive growth. One of Nike’s most successful digital initiatives is the Nike+ app. The app allows users to track their fitness goals, connect with other athletes, and get exclusive content from Nike. The app has over 200 million users worldwide, and it has helped Nike to build a strong relationship with its customers. Why Nike’s is